The True Story of the Birth and Rise of Alibaba
When Jack Ma founded Alibaba his vison for his creation was ridiculed…but today that vision has played out. Alibaba is one of the world most valuable brands and the most valuable brand in China. A continuous stream of digital innovations have revolutionised the world of retail and technology across the globe. And change people’s lives.
Now run by Daniel Zhang who was instrumental in many of Alibaba’s strategic moves and innovations over the years.
This documentary film looks at the origins of Alibaba to where it is today – playing a central part in consumers lives across the world and re envisioning both virtual and physical retail.
Created and narrated by David Roth, WPP